ASMR stands for Autonomous Sensory Meridian Response and refers to a pleasant, psychedelic sensation that runs down the scalp and spine, triggered by stimuli such as whispers, the sound of a gentle breeze, or the sound of turning pages. In the AVtuber industry, this refers to streaming using equipment called an ASMR microphone (binaural microphone), which reproduces the sounds that humans actually hear. It is often misunderstood, but ASMR does not equal ear licking. However, since ear licking always requires the use of an ASMR microphone, ear licking is a method of ASMR distribution.